For years, there’s been a weird rumor floating around that redheads are going extinct, partially because of climate change — yes, really — and partially because many see having red hair as an undesirable trait. Not only has this myth been thoroughly debunked, but it turns out that thanks to noted ginger Ed Sheeran, we might even start seeing more gingers in the world.
As NME notes, research done by Casumo found that a fifth of red-haired men aged 25 to 34 have gotten more sexual attention from women and are teased less about their hair color as Sheeran has grown more and more popular, dubbing this impact “The Ed Sheeran Effect.”
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