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IHOP reveals the mystery of IHOb

June 11, 2018

The mystery of IHOb is solved.

IHOP said on Monday that it’s temporarily changing its branding because the B stands for burgers.

 It’s only a marketing campaign. IHOP isn’t changing its name. But the chain of breakfast diners took social media by storm last week with the cryptic announcement that it was flipping the lowercase “p” in its logo and making it a “b.”
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